About
Luminate is a two-person digital studio helping small businesses build a stronger presence online. We care about good work, clear communication, and being there after the site goes live.
Why Luminate
A lot of small businesses do excellent work but have websites that don’t reflect it. They’re outdated, difficult to use, or simply don’t give customers a clear picture of the business behind them.
We started Luminate to offer a more personal alternative: thoughtful websites, straightforward advice, and ongoing support from the same people who built the site.
We keep the technology in the background and focus on what matters to you — looking credible, making things easy for your customers, and giving your business room to grow.
Founders
You’ll work directly with us from the first conversation through launch and ongoing support.
Co-Founder
Jayden Carter is your go-to guy for getting things done. With years of management experience and a background in strength and conditioning coaching, he brings a practical, people-first approach to every project. Jayden serves as a direct point of contact throughout the process and helps keep projects moving from first conversation to launch. Outside of work, he’s a sports fan and proud owner of two cats.
Co-Founder
Simon Covert brings a background in technology, web development, and cybersecurity, including experience working in government on digital tools and technology projects built to serve the public. He helps lead the technical side of Luminate, from development and integrations to the systems behind each site. Simon brings a practical, detail-oriented approach to every project and enjoys finding simple solutions to complicated problems. Outside of work, he enjoys traveling, fitness, nature, and learning languages.
How we work
We explain things plainly, put scope and pricing in writing, and make sure you always know what comes next.
We care about the details — not because every customer notices them, but because they add up to a better website.
We want to be useful after launch too. When your business changes, we want to be the people you can call.
Our faith matters to us, and it shapes the way we want to run Luminate — by keeping our word, treating people fairly, doing work we can stand behind, and remembering that how we conduct ourselves matters just as much as what we build.
“You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house. In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”
For us, this passage is a reminder that light is meant to be visible through the way we live and the good we do. It points beyond ourselves. We want Luminate to reflect that through honest relationships, thoughtful work, and the way we serve the people who trust us with their business.
Scripture quotations are from the ESV® Bible (The Holy Bible, English Standard Version®), © 2001 by Crossway, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.
The connection to light was there from the beginning. In our work, we help businesses present themselves clearly — making it easier for customers to understand who they are, what they offer, and how to take the next step.
But the name means more to us than visibility or design. Luminate also reflects the faith behind the company and the standard we want to carry into the way we work.
Let’s talk
Tell us a little about your business and what you’re looking to build. We’ll take it from there.
20 minutes. No preparation. No obligation.