Crestline Home Services
A lead-generating website for a home services contractor.
Crestline Home Services is a fictional business. This concept demonstrates our design and development approach — it is not client work.
- Industry
- Home Services & Contractors
- Goal
- Generate qualified estimate requests.
- Capabilities
- Custom design, Estimate funnel, Service pages, Local SEO
Overview
Crestline is a fictional roofing and exterior contractor. The concept focuses on the moment a homeowner decides who to call — and how a website can make that decision easy.
Challenge
Homeowners compare several contractors quickly. Many contractor sites bury the phone number, ask for everything in one long form, and don’t explain what happens after you submit.
Approach
- 01Persistent “Get a free estimate” and tap-to-call on mobile.
- 02A step-by-step estimate form that asks only what’s needed, one question at a time.
- 03A clear “what happens next” explanation to reduce hesitation.
- 04Individual service pages that answer common homeowner questions.
Design
Deep navy and clean white for reliability, a bright safety-yellow accent reserved for calls to action, and sturdy geometric type.
- Navy
#15283d - White
#ffffff - Safety
#f2b632
Typography: A sturdy geometric sans-serif throughout, set with strong hierarchy.
Functionality
Multi-step estimate form
Service, project details, photos and contact — in short steps.
Service area information
Clear about where the business works, without spammy pages.
Tap-to-call everywhere
A sticky mobile action bar for calls and estimates.
Lead delivery
Submissions routed to email and a CRM with the details attached.
Desktop & mobile
Desktop and mobile layouts are designed separately — the mobile version prioritizes the primary action and the information visitors need most on the go.
Technology
Concept Goals
- Collect estimate requests with enough detail to quote from
- Make calling or requesting an estimate possible from any page
- Explain the process so homeowners feel confident reaching out
